About
Senior promo writer, producer, director, and editor with 25+ years of experience shaping high-impact campaigns for leading Canadian TV brands, including Crave and CTV Specialty Channels. Skilled in end-to-end production, directing on-set crews and talent, and collaborating across departments to deliver compelling multiplatform content that drives audience engagement.
Throughout my career at the Bell Media Agency and CHUM / CTV, I have led high-budget commercial shoots, directed on-set talent and 40+ person production crews, and delivered over 200 broadcast and digital assets annually—balancing creative excellence with strategic business objectives.
Core Competencies
Technical Proficiencies
Experience
2018 — PRESENT Senior Writer-Producer, Crave & CTV Specialty Channels · Bell Media Agency – Toronto, ON
Spearheaded promo campaigns for flagship Bell Media brands, including CTV Specialty Channels and Crave, creating award-winning content that drove viewer engagement and brand loyalty. Directed national ad campaigns, created sizzle reels, and produced exclusive promos for original series, balancing creative excellence with strategic business objectives.
- Delivered over 200 high-impact promos and branded content pieces annually, directly contributing to increased audience ratings for key programming blocks.
- Increased Crave subscriber engagement by designing digital-first campaigns tailored specifically to streaming audiences.
2000 — 2018 Senior Writer-Producer · CHUM / CTV – Toronto, ON
Produced signature content that defined the network's on-air voice in science fiction and genre television. Created innovative brand partnership integrations, collaborating directly with commercial advertisers to align custom content with brand messaging. Partnered with network showrunners and marketing teams to develop promo strategies that boosted viewership and expanded brand reach across linear TV and digital platforms. Led high-budget shoots, directing crews of up to 40 people (including directors of photography, set designers, editors, and other production specialists) to deliver complex projects on schedule and on budget.
- Contributed to the major rebranding of Space by creating and producing launch promo campaigns to establish a new market identity.
- Produced top-rated promotional campaigns for marquee Space original series, including Orphan Black, Bitten, and Killjoys.
1997 — 2000 Program Editor · CHUM / CTV – Toronto, ON
Edited long-form and short-form programming, ensuring compliance with broadcast standards while enhancing narrative flow and visual appeal. Worked closely with production teams to deliver content on tight deadlines, helping shape the network's editorial voice.
- Delivered high-compliance long-form and short-form broadcast edits under tight turnaround schedules.
- Worked closely with production teams to deliver content on tight deadlines, helping shape the network's editorial voice.
Promos & Campaigns
- 30secsCRAVE ORIGINAL•2024
LATE BLOOMER: SUSTAIN 30 (CRAVE ORIGINAL)
Senior Promo Writer, Producer & Editor
Dynamic promotional campaign for the acclaimed Crave Original comedy series Late Bloomer, created by & starring Jasmeet Singh Raina. Cut with punchy comedic rhythm and streaming tune-in focus.
- 30secsCRAVE ORIGINAL•2023
LITTLE BIRD: SUSTAIN 30 (CRAVE ORIGINAL)
Senior Promo Writer, Producer & Editor
Digital pre-roll and broadcast sustain campaign for the acclaimed Crave Original series Little Bird, engineered with poignant emotional pacing and cinematic sound design.
- 30secsCRAVE ORIGINAL•2023
EMPATHIE: SUSTAIN 30 (CRAVE ORIGINAL)
Senior Promo Writer, Producer & Editor
Digital and broadcast promotional campaign for the Crave Original series Empathie, crafted with punchy narrative acceleration and sharp sound design cues.
- 30secsCRAVE ORIGINAL•2022
SLO PITCH: 30 SN (CRAVE ORIGINAL)
Senior Promo Writer, Producer & Editor
High-energy promotional campaign for the acclaimed Crave Original comedy series Slo Pitch, crafted with fast-paced dialogue cutting, punchy rhythm, and multiplatform delivery.
- 30secsCRAVE•2023
CRAVE: Q4 SLATE CAMPAIGN
Senior Promo Writer, Producer & Editor
High-energy Q4 programming slate sizzle and tune-in anthem showcasing Crave's blockbuster movies, HBO originals, and Canadian exclusive premieres.
- 30secsCRAVE•2023
PROJECT RUNWAY CANADA: SUSTAIN 30 (CRAVE)
Senior Promo Writer, Producer & Editor
High-fashion promotional sustain campaign for Project Runway Canada on Crave, crafted with sharp editorial pacing, runway glamour, and tension-building sound design.
- 60secsSPACE ORIGINAL•2016
BITTEN: DUST IN THE WIND (SPACE ORIGINAL)
Senior Promo Writer, Director & Editor
Atmospheric custom live-action shoot promo for the final season of Bitten set to 'Dust in the Wind'. Directed on set with moody low-key lighting and edited with character finality.
- 45secsSPACE ORIGINAL•2015
BITTEN: BITING DOWN SHOOT (SPACE ORIGINAL)
Senior Promo Writer, Director & Editor
Custom live-action studio shoot and conceptual promo spot for the Space Original Series Bitten, set to Lorde’s 'Biting Down'. Directed on set and edited with rapid werewolf match cuts.
- 30secsSPACE ORIGINAL•2014
ORPHAN BLACK S2: BLACK IS BACK (SPACE ORIGINAL)
Senior Promo Writer, Producer & Editor
High-octane Season 2 launch anthem for the Space Original Series Orphan Black. Edited with clonal match-cuts and driving sound design.
- 45secsSPACE ORIGINAL•2015
ORPHAN BLACK: IN THE WOODS (SPACE ORIGINAL)
Senior Promo Writer, Director & Editor
Atmospheric custom conceptual live-action shoot for Orphan Black set to Hozier's track. Directed on set and edited with woodland staging and psychological suspense.
- 60secsSPACE ORIGINAL•2015–2019
KILLJOYS: TEASER 60 (LAUNCH TRAILER)
Senior Promo Writer, Producer & Editor
Fast-paced launch trailer for the Space Original Series Killjoys. Built with sharp character banter, high-octane visual cuts, and driving rock score.
- 30secsSPACE•2020
CAPTAIN AMERICA: TRIPLE BILL 30
Senior Promo Writer, Producer & Editor
Marvel Cinematic Universe stunt promo for the Captain America trilogy marathon. Highlighting Steve Rogers' trajectory with match cuts and percussion.
- 30secsCTV SCI-FI•2023
KINGSMAN: DOUBLE BILL 30
Senior Promo Writer, Producer & Editor
Broadcast stunt promo for the Kingsman franchise movie event. Packed with comedic timing, action match-cuts, and driving trailer music.
- 30secsSPACE / TIFF•2015
STANLEY KUBRICK: THE EXHIBITION
Senior Promo Writer, Producer & Editor
Cinematic promo trailer celebrating visionary master Stanley Kubrick, showcasing iconic film imagery, symmetrical compositions, and visceral classical score.

































